IGETHI

Overview

IGETHI is a premium wellness brand offering non-alcoholic, THC-infused spirits and cocktail mixers designed as a mindful alternative to traditional alcoholic beverages. As part of the development team, I contribute to the ongoing improvement, optimization, and maintenance of the Shopify storefront, with a focus on technical SEO, frontend development, performance, and user experience.

The Challenge

The storefront had broken and missing product imagery, large unoptimized images affecting page speed, outdated technical SEO, and an inconsistent heading hierarchy that impacted both accessibility and search visibility.

My Approach

Working alongside the development team, I optimized and properly sized website images, implemented structured data across relevant pages, reorganized heading hierarchy for accessibility and SEO, refactored CSS for layout consistency, and continuously monitored Core Web Vitals.

Key Contributions

• 1

  Built responsive layouts for desktop and mobile devices

• 2

  Created reusable Shopify components

• 3

  Resolved mobile visual bugs and frontend inconsistencies

• 4

  Implemented technical SEO improvements

• 5

  Enhanced website accessibility

• 6

  Added structured data (Schema.org markup)

• 7

  Optimized Core Web Vitals

• 8

  Improved heading hierarchy across key pages

• 9

  Assisted with ongoing feature development and maintenance

Challenges Addressed

• Broken and missing product imagery

• Large, unoptimized images affecting page speed

• Outdated technical SEO implementation

• Inconsistent heading hierarchy impacting accessibility and SEO

• Areas of the storefront requiring frontend refinement

Results